2008 has been quite a year for the sustainable sectors of the construction industry. The slow-down and eventual recession has been the proverbial double-edged sword for many. Higher energy prices (overall) have driven consumers to become better educated and more informed of new and better technology. The credit crunch has forced businesses to get more creative and cut the fat in operations. And the companies that are focused on energy efficiency, recyclable materials, and environmentally friendly practices are seeing record growth....even in a down market.
We in the structural insulated panel industry have seen more people look to SIPs for residential and commercial structures than ever before. This trend has not been industry driven. Instead, the consumer has sought us out. This has caused us to refocus and look at who we are targeting with our marketing dollars.
Last week I blogged about the extreme cold temperatures many parts of the country are facing right now. Even with crude oil prices down and SUV travel temporarily up, the monthly heating bill still tends to sting a little without any measures taken to reduce consumption at the thermostat. Our structures utilize EPS (expanded polystyrene) foam as both structural and insulating material. Think of SIPs like living or working in a styrofoam cooler. Because we are air-tight and do not let moisture from penetrating, it takes less work for the heating/cooling systems to, well, heat & cool. This means fewer dollars going up in smoke when the temps plunge to sub-zero levels.
We have appreciated all of your business throughout the year. We also look forward to growing our business by doing the little things right. This means staying true to energy-efficient structures and continually taking care of our customers, distributors, and business partners.
Merry Christmas to you all!
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